The rapid technological development of artificial intelligence (AI) is transforming the marketing industry, and whether you’re a fan or a sceptic, AI tools are swiftly emerging and seemingly here to stay. Many marketers feel that AI is a game-changer with benefits from enhanced content strategies to personalised customer experiences and data-driven insights. However, others feel …
It’s hard to believe that August is already here! 2023 is flying by, and there’s been lots of changes in the digital marketing landscape. With so many digital updates, we keep up to date so that you don’t have to. So, with no time to waste, let’s take a look at the top digital marketing …
The era of Universal Analytics has paved the way for a new and advanced analytics platform from Google: GA4. As businesses strive to stay ahead in the digital realm, it is essential to understand the transition process and embrace GA4’s innovative features. In this blog, we will explore the benefits of upgrading to GA4, provide …
We can’t believe July is already here and we’re over half way through the year! At eclipse, we’ve been busy working with clients, planning new campaigns and adapting to the ever-changing digital landscape. It’s been a great year so far, so we thought we’d share some of our biggest highlights .…
